Average Rating: 
Rating: - Discovering a new leadership paradigm
Daniel Goleman has written two previous books on Emotional Intelligence and why it is more important than IQ over a person's lifetime. This book takes those concepts of Emotional Intelligence (EI) and applies them to successful leadership roles. In doing so it moves leadership from an art form to science.While it is not difficult to follow this book even if you are not familiar with his prior works, familiarity with the concepts would make the reading flow much smoother. For this text he is joined by EI experts and co-authors Richard Boyatzis and Annie McKee as they unravel the use of EI in the workplace. The bottom line of Primal Leadership is that one of the most important tasks of a leader is to create good feelings in the people they lead. They do this by maintaining those same positive feelings in themselves. In addition they have to create change, sustain change, and build an EI competent organization. The book introduces the concept of "resonant leadership". This is the tendency of employees to perceive the business environment in the same manner that their leaders do. The moods, opinions, and actions of the leaders resonate to their employees and create the same feelings in them. The top leaders develop four leadership styles and have the ability to easily change between them as needed. The book not only defines primal leadership but details how to develop and use these leadership qualities to make your business excel when others flounder. A great read with a thought-provoking analysis, this book is required reading for those seeking to excel as leaders in their organization.
Rating:  - I Found This Book To Be Useful
"Primal Leadership" cuts to the quick when it talks about emotional intelligence. Some scholarly type reviewers have criticized Mr. Goleman for not being up to speed on the latest scholarly research. Others out here in the business world say it is too scholarly, not practical enough. What's that old saying about pleasing people? I think, for the purpose he intended it, the author knew what he was doing. I say it is a very useful book. It only lacks giving a reader the philosophical basics for an understanding of what leadership is. But, in all fairness, that is beyond the scope of this book which I now recommend to you as probably one of the few reviewers who has actually read the book.
Also recommended: "West Point: Character Leadership Education.." by Norman Thomas Remick (for the philosophical basics).
Rating: - The Primacy of EI Competencies
Perhaps you have already read one or both of Daniel Goleman's previous books, Emotional Intelligence: Why It Can Matter More Than IQ for Character, Health, and Lifelong Achievement (1995) and Working with Emotional Intelligence (1998). If not, I presume to suggest that you do so before reading this volume in which Goleman, Richard Boyatzis, and Annie McKee develop in much greater depth and with much wider application many of the same core concepts introduced in those earlier works. In fact, as the authors explain in the Preface, this book goes far beyond two articles which appeared even earlier in the Harvard Business Review ("What Makes a Leader" and "Leadership That Gets Results") "to advance a new concept: primal leadership. The fundamental task, we argue, is to prime good feelings in those they lead. That occurs when a leader creates [italics] resonance -- a reservoir of positivity that frees the best in people. At its root, then, the primal job of leadership is emotional."Goleman, Boyatzis, and McKee carefully organize their material within Three Parts: The Power of Emotional Intelligence, Making Leaders, and Building Emotional Intelligent Organizations. The insights, strategies, and tactics provided are all based on the authors' several decades of real-world experience with all manner of organizations as well as on insights gained through direct and extensive contact with various leaders. In the final chapter, the authors observe: "In sum, the best leadership programs [ones which focus on the process of talent development] are designed for culture, competencies, and even spirit. They adhere to the principles of self-directed change and use a multifaceted approach to the learning and development process itself that focuses on the individual, team, and organization." I am reminded of what the Mahatma Gandhi once asserted: "You must be the change you wish to see in the world." What should be the defining values throughout the inevitably difficult change process? Goleman, Boyatzis, and McKee are absolutely certain that the most effective leaders "are more values-driven, more flexible and informal, and more open and frank than leaders of old. They are more connected to people and to networks. More especially, they exude resonance: They have genuine passion for their mission, and that passion is contagious. Their enthusiasm and excitement spread spontaneously, invigorating those they lead. And resonance is the key to primal leadership." Does all this describe the kind of person you wish to follow? If so, then become the same kind of leader for others to follow. Those who share my high regard for this book are urged to check out James O'Toole's The Executive Compass, David Maister's Practice What You Preach, David Whyte's The Heart Aroused, and Larry Bossidy and Ram Charan's Execution: The Discipline of Getting Results.
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